Evelyn & Bobbie has carved a niche in the lingerie market by addressing a common pain point: uncomfortable bras. 

According to Yahoo!, founded by a woman frustrated with the limitations of traditional bra designs, the brand has focused on creating comfortable and supportive alternatives. While the bra market is saturated with celebrity endorsements, Evelyn & Bobbie stands out by prioritizing technology and problem-solving.

The brand's founder, McKeen, highlights the lack of standardization in bra sizing and the overall discomfort experienced by many women. This has driven the brand's focus on creating a comfortable and functional product. But what exactly goes into making these bras? 

Let's discuss the materials that contribute to the brand's signature comfort and support.

Material Composition and Safety

The lingerie industry has come under scrutiny due to concerns about the safety of materials used in intimate apparel.  

According to CBS News, many sports bras and athletic wear brands have been found to contain high levels of BPA (Bisphenol A). This chemical is linked to health issues like asthma, cardiovascular disease, and obesity. The Center for Environmental Health (CEH) recently sent legal notices to brands with products exceeding safe BPA limits.

Evelyn & Bobbie has positioned itself as a brand committed to consumer well-being. Their bras are primarily crafted from polyamide and elastane, a combination that offers both comfort and durability. The brand ensures its products are antimicrobial, moisture-wicking, and free from harmful substances such as BPA, latex, nickel, and copper. 

This comprehensive approach to material selection aligns with growing consumer demands for safe and sustainable products. Moreover, by obtaining the Oeko-Tex Standard 100 certification, the company reinforces its commitment to transparency and quality.

These material choices contribute to the comfort and performance of the bras and prioritize the health and safety of the wearer.

Support and Structure - A Wireless Wonder

While traditional bras rely on underwires for support, Evelyn & Bobbie bras have a unique approach to providing structure without discomfort. The brand's focus on wireless bras is a bold move, as underwires have long been considered essential for adequate support. However, underwires can cause discomfort and even pain if not fitted correctly.

Evelyn & Bobbie's solution lies in their patented EB Core technology. This innovative support system replaces traditional underwires with a low-stretch material integrated into the cups and band. By distributing the weight of the breasts evenly and preventing sagging, the EB Core offers comparable support to underwired bras while maintaining comfort.

The brand's commitment to shoulder comfort is evident in its strap design, which uses bonded structure technology to alleviate pressure on the trapezius muscle. This attention to detail addresses a common issue with traditional bras, where straps often dig into the shoulders. 

The success of Evelyn & Bobbie's wireless bras challenges the notion that underwires are essential for adequate support. Demonstrating that it's possible to achieve both comfort and structure without underwires, the brand has opened up new possibilities in lingerie design.

The Promise of Comfort and Breathability

Evelyn & Bobbie has built a reputation for delivering unparalleled comfort and breathability in their bras. The brand's focus on eliminating traditional bra discomfort issues like underwires, itchy tags, and seams is evident in its material choices.

By prioritizing soft, breathable fabrics, the company ensures a smooth fit that minimizes irritation. The use of seamless technology further enhances comfort by preventing chafing and creating a second-skin feel. This commitment to comfort is exemplified by the brand's wide size range, accommodating women of diverse shapes and sizes. 

As one reviewer for The Mom Edit puts it, "Their bras come in a wide range of shades and sizes (cup size C-K and band size 29-50).” They are designed to mold to your body with each wear, although they may feel snug initially. This adaptability ensures that the bras conform to individual body shapes, providing optimal comfort and support.

Comparison to Other Brands

The company distinguishes itself from competitors through a data-driven approach and a relentless focus on innovation. While many brands rely on traditional materials and designs, Evelyn & Bobbie have invested in research and development to create a unique product. Their use of polyamide and elastane, combined with their patented EB Core technology, sets them apart from other brands.  

The company's commitment to customer feedback and continuous improvement is evident in its product evolution. Unlike some brands that maintain the same designs for extended periods, Evelyn & Bobbie are not afraid to experiment. The company discontinues the products that don't meet customer expectations. This dedication to innovation ensures that their bras remain at the forefront of comfort and support.

Frequently Asked Questions

What material are bras made of?

Originally, bras were made from linen, twill weaves, and cotton broadcloth sewn with flat-felled or bias-tape seams. Today, they use materials like Spandex, Tricot, Spanette, Latex, satin, Jacquard, mesh, foam, and lace, blended for support,  comfort, and style.

How long does an Evelyn & Bobbie bra last?

An Evelyn & Bobbie bra typically lasts 9 to 12 months, depending on wear and care. The durability is influenced by the quality of materials, frequency of use, and adherence to proper washing instructions. Regularly following care guidelines helps maintain the bra's shape and extend its lifespan.

How to wash Evelyn Bobbie?

To wash these bras, machine-wash on cold settings with like colors. Use non-chlorine bleach if needed. Remove the pads before washing to prevent them from twisting or creasing. This helps maintain the bra's shape and ensures the pads stay in good condition.

Evelyn & Bobbie has redefined the bra-wearing experience by prioritizing comfort, support, and health. Their meticulous selection of materials sets them apart from traditional bra brands. The brand's innovative approach, exemplified by the patented EB Core technology, offers a superior alternative to underwired bras. 

By combining data-driven insights with a customer-centric philosophy, the company has created a product that caters to a wide range of women. While traditional bra designs often compromise comfort for support, Evelyn & Bobbie has proven that it's possible to achieve both without sacrificing functionality.